In Defense of Social: Enterprise 2.0 Social Technologies Are Critical, Not Casual
A while back I posted some thoughts here about how the word “social” can sometimes undermine executive enthusiasm for Enterprise 2.0. “Social” is too often equated with “frivolous”. In that post I made the argument that we could dispense with the word “social” altogether and start referring to Enterprise 2.0 tools not as “social media” [...]
