Project Kobe: Microsoft’s Guide to Enterprise 2.0 Strategy
Lots of companies have an interest in introducing Enterprise 2.0 elements into their business, but struggle on the question of where to start. There’s a mantra that comes with Enterprise 2.0 that you should Think Big – Start Small – Act Fast. That sounds appealing because it implies you don’t have to do everything at [...]
Discoverability and Relevance: Two Keys to Enterprise 2.0 Adoption
Andrew McAfee is the Harvard professor who coined the phrase Enterprise 2.0 a few years ago to describe the phenomenon he was seeing of Web 2.0 technologies making their way into organizations. Stowe Boyd describes himself as “A tireless student of social tools and their impact on media, business, and society” on his blog. I [...]
5 Benefits and 1 Challenge of Social Media In Corporate Use
For companies wanting to introduce social media into their operations it can be difficult to know where to start. It’s helpful to understand that successful social media strategies are built around the key benefits social media can deliver to the organization. Success comes when you align the strengths of social media with the critical strategic [...]
Is Your Social Computing Weak or Strong?
Here’s another idea for any business to consider when thinking about adopting social computing into their internal operations: do you want to create a Strong Social or a Weak Social environment? “Strong” and “Weak” in this context are not evaluative terms — with “strong” being good, “weak” being bad — they are simply descriptors of [...]
